What Constitutes “Good” Website Design?

Article by Jessica Struzik, Owner, Green Web Design

Have you ever tried to find a company’s information online and been met with a poorly designed website with no useful information? Or maybe their website took SO LONG to load that you gave up in annoyance? A website which has outdated information, or loads slowly, typically leaves visitors feeling confused and frustrated about the company or brand, whether justified or not. So, what Constitutes “Good” Website Design? Keep reading…

What if your company doesn’t have a website at all?

These days your business is not only expected to have a basic website, but also a Facebook page, Instagram profile, and other social media as well. Customers might want to look at the business hours or restaurant menu, see pictures and specifications for products, ask a question, see testimonials and examples of your work, or something else.

Not every customer uses every platform. Some people don’t have ANY social media at all, and rely solely on search and websites to find their information. It really hurts a small business to have no website presence at all. But on the other hand, it can also hurt a brand to have a poorly built and maintained website that provides a frustrating experience to the user.

First impressions count. 

In order to put your best business foot forward, you need a professional, well built, and attractive website. A free website builder is not usually a good first impression to make. If a free site builder displays ads on your business website, that’s unprofessional right from the gate! It’s hard for a visitor to take a business website seriously when there are ads, typos, blank pages, or missing information.

Picture It:

Now, think about a time when you had a very GOOD experience with a website. When you searched for something you needed, and found an attractive, fast, fully responsive, mobile friendly, well built website which was easy for you to navigate on any device or screen size. Think about how you felt about their brand when you had a really positive experience with their website. You felt good about them, right? You wouldn’t hesitate to go to their website again if you needed more information.

A website needs comprehensive menu and search capabilities. It needs to be fast, responsive, mobile friendly, built correctly to current industry standards, and with accessibility in mind every step of the way. That’s the kind of experience that any website owner should strive for. A professional website developer can help make that happen. 

Are you are a small business owner?

If you want your small business to make a good impression online, you need a website that looks professional, loads quickly, has all of the information your visitors want, and provides a secure experience for the user. All of these things inspire customers to feel confident in doing business with you, and to come back over and over again.

Green Web Design & Internet Consulting has the knowledge and experience that you need to create a positive and secure experience for your users online. Don’t try to go it alone. Professional website development is more than just Web Design.

A “Good” Website Design Includes these elements:

• Domain Name Registration
• Good Website Hosting
• Fast, Responsive Website Design
• SSL Certificate
• On-Page Search Engine Optimization
• Digital Marketing / SEO
• Social Media Management
• Business Consulting
• Installing security patches and updates promptly
• and more.

Perhaps you need a brand new website developed from scratch. Or maybe you have an existing website that needs basic updates. By contrast, it could be that your existing website is so outdated that it needs to be re-built from the ground up. No matter what the situation is, Green Web Design will do whatever it takes to make your website fast, responsive, easy to use, mobile friendly, and search engine friendly.

Contact us today for a Free Consultation and to get a Free Quote!