What is SEO? Search Engine Optimization

SEO stands for Search Engine Optimization. It is an essential part of your website marketing plan. We offer Search Engine Optimization Services for websites of any size and subject matter.

Search Engine Optimization (SEO) is the process of making sure that a website is search engine friendly.  Not only do you want to make sure that your website code is search engine friendly and mobile device friendly, you also want to make sure that it is friendly to human visitors.

The ultimate goal of SEO is to affect the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results.

The process of SEO starts with auditing your website to ensure that the code is correct and is not thwarting your efforts to rise in the search engines. The process of optimizing a website requires many different skills, such as copywriting, blogging on specific topics, guest blogging, keyword research, meta tags, and more.

Think of SEO as solving a complex puzzle that randomly changes configuration each time that you begin trying to solve it. It is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results.

There is no one set of rules that will work flawlessly each time. Every website is different.  Every industry is different. Every client’s needs are different.  You have to be an expert at research and problem solving to really succeed in SEO.

SEO can increase your organic search visibility and bring in traffic.  However, it is not a “do it once and forget it” type of task. If you do not maintain your SEO efforts over time, you will fall in the search results.